The Path to 2020: Marketers Seize the Customer Experience

Below is a link to an important study prepared for the “The Economist”, a renown Global organisation that provides valuable information for the business community.

For those that are wanting to plan their business direction over the next few years this is a worthwhile read.

“The Path to 2020: Marketers Seize the Customer Experience” – a report based on a global survey of 499 CMOs and senior marketing executives, plus in-depth interviews with leading CMOs. The research explores which technologies and customer trends are likely to change marketing organisations the most over the next five years.